Hoping to capitalize on Hawaii Five-O’s popularity, CBS is launching an original Web companion series.
Hawaii: Undiscovered will feature eight episodes tied to plot points from the hit primetime show. Car maker Chevrolet will be the series’ exclusive sponsor, with the Chevrolet Cruze appearing in some episodes.
The episodes will feature interviews with Hans “The Man” Hedemann (Five-O star Grace Park’s surfing instructor), a shark diving expert and a Navy Seal trainer. The web series will also go behind the scenes with cast interviews.
The Five-O web series is part of a broader rollout onto the web by CBS. Hawaii: Undiscovered is the first of at least half a dozen original Web series in development.
“We’re going to be doing more of these,” he told Mediaweek. “In the past we’d do 2 or 3 a year. Now you’ll see us do 6 to 10 Web shows. There is more money in the marketplace, more consumption and more fans. And we want to be a leader in this space.”
Read it at Mediaweek.
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