Editorial: Hawaii Tourism Authority must evolve, adapt to survive

The Hawaii Tourism Authority (HTA) is at a crossroads, after recent years of bumpy operations. Since its creation in 1998 with a charge to market tourism and draw visitors to the state, changing state priorities and growing environmental crises have created pressure on the HTA to evolve, and to exert influence on not only tourism’s volume and spending, but also its economic, cultural and environmental impacts.

See the original article at: Honolulu Star-Advertiser