Using a concept similar to a flight attendant reviewing safety procedures, first place winner Moanalua High School students instruct fellow passengers to follow rules such as fastening seatbelts and turning off mobile devices before starting the car. The rules will limit driving distractions and promote safe driving habits.
The Farmers Insurance Hawaii "Hot Shots" traffic safety video contest was held from Aug. 1 to Oct. 17. Middle and High School students statewide were invited to submit their 27-seconds videos on safe driving and pedestrian laws and practices. Farmers Insurance Hawaii received a total of 38 entries from schools across the state.
The majority of the teens chose driving distractions as their video entry topic, which is pertinent considering in 2010, 11 percent of all drivers under the age of 20 who were involved in fatal crashes were distracted at the time of the crash, according to the National Highway Traffic Safety Administration.
The winning schools are listed below with links to view the videos:
MIDDLE SCHOOL
- 1st Place: Maui Waena Intermediate — Drinking And Driving, Not A Game
- 2nd Place: Highlands Intermediate — Texting And Driving, Is It Worth Reading?
- 3rd Place: Waimanalo Intermediate — Driving Distractions Don’t Text And Drive
HIGH SCHOOL
- 1st Place: Moanalua High — Buckle Up Mobile (driving distractions)
- 2nd Place: Waianae High — Pay Attention To The Road, Put It Down (driving distractions)
- 3rd Place: Roosevelt High — Make The Right Choice (drinking and driving)
The top Middle and High Schools videos will be aired as public service announcements as part of Farmers Hawaii’s traffic safety public awareness campaign. All of the winning videos are posted on the Farmers Hawaii website at www.myfarmershawaii.com/hotshots.
According to Farmers Insurance Hawaii Director of Marketing, Wenli Lin, the contest was designed to highlight traffic safety from the eyes of Hawaii’s youth. Lin noted that in addition to driving distractions such as texting, the topic of drunk driving was also prominent on the minds of the students.
“Many of the videos used humor to get their message across, but all of them sent very serious messages about the tragic consequences of unsafe driving,” Lin said. “Their creativity and candor in interpreting safe driving habits is refreshing. The videos also help to heighten awareness for traffic safety and instill safe driving habits from a young age.”
The Hot Shots video contest was part of the Farmers Insurance Hawaii Hot Spots Traffic Safety program, now in its 10th anniversary of raising awareness for pedestrian and traffic safety statewide. The Farmers Hawaii Hot Spots program was started in 2002 in response to increased accidents and fatalities due to speeding. For more information about the Hot Spots Traffic Safety program, contact Farmers Hawaii at (808) 544-3988.
See the original article at: KHON2 Developing Stories
