Column: France is ideal model for isle tourism

France is the most visited destination in the world. In 2024, it welcomed more than 100 million international visitors and has held the global lead for more than three decades. While Spain currently ranks second and generates more tourism revenue, France’s appeal remains unmatched. The French government attributes this success to the diversity of its tourism offer, its tangible and intangible heritage, its cultural industries, its language, and its distinct art of living.

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