In Hawaii, business is almost always intertwined with personal; we value relationships above transactions. The client you’re meeting this week may well be your child’s soccer coach, your kumu hula, or a coworker’s brother. This interconnectedness and relational aspect of our community is more than a charming sidenote — it’s our uniquely human way of doing business in Hawaii and it’s a distinctive form of economics. Trust capital, built and strengthened through human relationships, lowers the cost of doing business, and it’s something the rest of the world can’t easily copy.
Column: Hawaii’s relationship economy is our edge in the age of AI
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