Editorial: Potential, pitfalls of sports tourism

Hawaii’s renewed push to build up the sports tourism market has become visible in recent months, drawing interest in the possibilities, as the state makes plays to get baseball-loving Japanese and Taiwanese tourists interested in the University of Hawaii and its popular baseball team, the Rainbow Warriors. That’s a green-shoot for the good: If targeted marketing can strategically boost a desired segment in tourism — and coveted tourism spending — by a worthwhile measure, the state is right to pursue new strategies for success.

See the original article at: Honolulu Star-Advertiser