Taylor Swift’s wedding became a marketing moment for brands

At 7:30 p.m. on Friday, July 3, the screens outside Madison Square Garden in New York City flashed purple with a simple message: “JUST&T MARRIED!” Was it an ad for a telecommunications company, or a nod to celebrity newlyweds Taylor Swift and Travis Kelce? According to a release from Swift’s longtime publicist, Trina “Tree” Paine, it was the latter — though many on social media initially thought otherwise.

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